The Solaray story Turning a simple idea into a global brand
The Solaray story – Turning a simple idea into a global brandsolaradmin2018-05-10T11:44:49+00:00
The Solaray story
We’ve come a long way since we started selling herbal blends back in 1974. But our belief in natural everyday health remedies remains as strong as ever. Here’s our story.
1969 – Jim Beck starts to investigate the concept of natural remedies
After returning from the Vietnam war with many physical and mental traumas, Jim Beck struggled to manage his pain using conventional drugs and treatments. After taking advice from his father, he visited a natural food store in Utah and started to treat his ailments using organic herbs. Slowly but surely, this approach helped him get back to full health.
1974 – Solar Products Inc is founded in Utah
Beck worked out that by blending together different herbs, he could successfully treat very specific medical conditions. He started to record his findings and after a great deal of research, he came up with a number of unique herbal blends. In 1974, he set up a company called Solar Products Inc and produced his blends in easy-to-swallow capsules.
1979 – Beck renames the company Solaray
Beck’s products proved extremely popular and his business went from strength to strength. In 1979, he changed the company name from Solar Products Inc to Solaray – the name we know today.
1984 – Solaray becomes a household name in the US
Spurred on by the success of his herbal blends, Beck developed many new product lines. By 1984, he was distributing vitamins, minerals and specialist herb-based products to hundreds of health food stores throughout the US. This is when he first introduced a prototype of Solaray’s familiar rainbow logo.
1993 – Solaray is acquired by the Nutraceutical family
Beck’s success in the natural health market attracted the attention of many like-minded companies throughout the US. In 1993, Solaray was acquired by Nutraceutical – one of the nation’s largest manufacturers of natural nutritional supplements. This gave Solaray the platform to start distributing its products further afield.
“Our passion for natural healthcare solutions has helped us become one of the leading herbal brands in the world.”
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